H&M

It has everything that consists a “hot trend”. All the patterns, colors and designs are harmonically connected together. Not to mention the economical prices and the often occasions that you may find every time you visit it. Is it possible that one store has all those characteristics? Well, yes, it is! One of the favorite stores of mine and not only has those characteristics and the name of it…H&M!

Some words about the history of the store

H&M Hennes & Mauritz (operating as H&M) is a Swedish multinational retail-clothing company, known for its fast-fashion clothing for men, women, teenagers and children.

It has over 2,300 stores in 43 countries and as of 2011 employed around 94,000 people. It is ranked the second largest global clothing retailer, just behind Spain-based Inditex (parent company of ZARA), and leads over third largest global clothing retailer, United States based GAP Inc.

The design team in the company’s Sweden office controls the steps of production from merchandise planning to establishing specifications, and production is outsourced to approximately 800 factories in Europe and Asia. These facilities are used for horizontal division of labor rather than being integrated.

H&M cooperations

H&M have teamed up with Versace for their latest designer collaboration. Donatella Versace will design an exclusive line of Versace inspired pieces for the chain store, to go on sale on November 17th 2011. The collection will be available both online and in 300 stores. With forty pieces available for women and twenty pieces for men, as well as a line of accessories and bedding. The accessories are set to include high heels and costume jewellery.

H&M have confirmed a holiday collaboration with french brand Lanvin, which is one of the fastest growing and influential European brands of the 21st century. Lanvin designer Alber Elbaz and menswear designer, Lucas Ossendrijver created a one off holiday collection for the chain stores which was available throughout 200 stores. The collection was set to be released on the 23rd of November 2010.

Inviting, exciting and constantly on the cutting edge, H&M is the place to get your fashion fix at prudent prices.

With nearly 2,000 stores in 35 international markets, H&M is your go-to for global fashion that’s fiscally friendly. And now you can access this Swedish brand’s poignant picks in modern basics, tailored classics, seasonal trends, and even featured designers, right here at Easton!

The fashion minded female of any age will find lots to lust for. Our selection runs the spectrum of colors, sizes and styles, from tops and tanks, to dresses that dazzle, workwear, sportswear, even maternity wear. And every look can be coyly complemented with jewels and accessories, slinky undergarments and fashion footwear.

Guys will find their own trendy takes on tailored pieces, basics, leisurewear and all the hottest seasonal styles. And they too can enhance ensembles from top to bottom, with hats, ties, scarves, socks, shoes and so much more. Even tots and teens can sport the hottest fashion looks in cool clothes that are practical, durable, safe and comfy.

For the quality, fashion and value conscious trendsetters, there’s H&M.